August 7, 2019 | By Sean McCoy
The digital retailer Backcountry Edge just rebranded as Enwild. Will the new name mean a larger footprint from this scrappy Pennsylvania retailer?
In the works for more than 2 years, outdoor gear and apparel e-commerce retailer Backcountry Edge just rebranded. Now under the moniker “Enwild,” the digital player will lean into a video presence that publishes 700 product review and informative how-to videos annually. (READ MORE)
![[Funding Alert] Facebook, Others Back Edtech Start-Up Unacademy In $110 Mln Funding Round - deals in retail](https://dealsinretail.com/wp-content/uploads/2020/02/Funding-Alert-Facebook-Others-Back-Edtech-Start-Up-Unacademy-In-110-Mln-Funding-Round-deals-in-retail.jpeg)
