Branson’s Virgin Group unveils plan to fund more female-founded start-ups

Virgin StartUp — the Virgin Group’s non-profit that offers funding and business support to British entrepreneurs — has pledged to fund companies started by men and women equally by the end of 2020.

The company said Monday the move made it the first business funder in the U.K. to promise equal backing for men and women. As well as pledging to balance its funding between male and female-founded start-ups, Virgin StartUp said it would partner with consultancy Genderscope to train its business advisors on unconscious gender bias. (READ MORE)