Online startup retailer sets up store in Old City
Hitched, an online retailer of men’s wedding bands, and the Groomsman Suit, have leased space in Old City for its second duel-branded location that serves as an example of new retailers starting out online only to find having a brick-and-mortar presence is an important part of their business strategy and branding.
Both retailers also provide a contemporary alternative to two aspects of the traditional wedding business — buying a wedding band for the groom and buying rather than renting a wedding suit or tuxedo for him or her.
Hitched was co-founded by Stephanie and Chris Sammons, a married couple who were inspired by their own wedding experience to start the company. Stephanie Sammons grew up in Warminster and Chris Sammons is originally from Ohio but the couple has committed to make Philadelphia Hitched’s home. (READ MORE)