Keeping abreast of shopping trends online is straightforward enough — whole categories of startups achieve this with predictive modeling. But what about when that shopping takes place in-store? Tracking the behaviors of mall, outlet, and department store shoppers is of critical importance to physical store brands, particularly considering that the percentage of brick-and-mortar sales increased by 2% from $2.99 trillion in 2016 to $3.04 trillion in 2017.
To meet this need, Miron Mironiuk founded Cosmose AI, a Shanghai-based analytics software provider that anticipates how people shop offline. Brands like Subway, Samsung, Walmart, Airbnb, Tencent, Burberry, Omnicom, Mercedes-Benz, Anheuser-Busch InBev, LVMH, Kering, L’Oréal, Gucci, Cartier, P&G, Nestle, and Coca-Cola use its tool suite to granularly track offline visitors’ purchasing habits and target them with online ads via WeChat, Weibo, Facebook, Google, and over 100 other internet platforms. (READ MORE)
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