Gina Pace ContributorSpirits I cover great cocktails, beer and wine—and where to drink them.
Russ Hanneman (played by Chris Diamantopoulos) holds Tres Comas tequila from “Silicon Valley.”
COURTESY DIAGEOThere’s a perfect drink for your “Silicon Valley” finale party.
Diageo, the spirits conglomerate that owns Don Julio and Casamigos, founded by George Clooney and Rande Gerber, launched a tequila from another “celebrity”: fictional billionaire Russ Hanneman (played by Chris Diamantopoulos) on the HBO comedy.
In last week’s episode, Hanneman showed the Pied Piper crew a “Max Max-style trailer for “Russfest,” a Burning Man-slash-Frye-Festival-esq festival “on a plot of land so far out Nevada barely wants it.”
When the show cuts from the commercial back to the guys watching, Richard Hendricks is cradling a bottle of Tres Comas tequila, the name a nod to the three commas club, a “club” Hanneman has been obsessed with belonging to — it stands for the three commas needed to separate all the zeros in $1 billion.
The (hilarious) news release from Diageo was written as if Hanneman were a real person who has created the “only acceptable tequila for billionaires.”
“Without risk, there can be no reward. Without reward, there can be no billionaires. There is only one tequila created for the very rich, and those on the cusp of greatness. A tequila that was imagined by a visionary and raised by boldness. Tres Comas. Finally, a tequila crafted just for those mavericks ready to crush their third comma,” the release said. (READ MORE)
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