By Lachlan Colquhoun on July 22, 2019
According to May data from the Australian Bureau of Statistics (ABS), the value of multichannel online purchases was nearly double that of purchases through pure-play online.
The ABS has been keeping track of online purchases since 2015 as part of its reporting on the Australian retail sector. A definite pattern has emerged over that time: online sales have more than doubled in four years. And in the same period, the most significant growth has been through multichannel sales. (READ MORE)
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