Sisters Behind Fashion Brand Böhme Share Insight On Brand-Building And Physical Retail Expansion

 Kaleigh Moore Contributor  Retail I write about retail, e-commerce and DTC.

Fernanda and Vivien Böhme’s family immigrated to the United States in 1992: Fernanda was eight, and Vivien was nine. The two sisters grew up working alongside their parents cleaning corporate sky-rises from after school until midnight for about 10 years.

The work ethic they learned from that experience paid off when in 2006, the sisters (then 23 and 24 years old) decided to launch a fashion brand with a physical retail presence with nothing more than a willingness to learn and a dedication to hard work. (READ MORE)