POST WRITTEN BY Marcel Hollerbach
CMO at Productsup, overseeing Partnership and Marketing. Also Partner at Cavalry Ventures, a Berlin-based venture fund.
Between delivery bots, interactive screens and voice shopping, the retail landscape has no boundaries for innovation. While some of the trends we’re seeing now will prove to be just trends, others will change the way consumers shop and push brands to radically rethink their customer experience.
As 2019 comes to a close, it’s critical to reflect on changing customer expectations as well as industry leaders who are raising the bar for everyone in the retail space. As the chief marketing officer of a software as a service (SaaS) platform for e-commerce product data, I’ve come across some leading trends that are likely to stick. For any marketer in the retail space, it’s important to consider what these trends may mean. (READ MORE)
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